AWS re:Invent (AWS’s own version of Cloud Next) has historically been a fantastic sponsorship opportunity that filled sales pipelines for most of Q1. Now due to These Unprecedented Times, the conference is becoming an 18-day online-only event.
You’ve got to get in front of prospects! You have two options:
- Hope that AWS will realize that they need to help their partners out and launch a fully-featured equivalent to their Expo Hall, then drive people to visit it during the online event that they will no doubt deliver flawlessly and with stellar production values.
- Face the reality that this is incredibly likely to be a pig’s breakfast, and instead sponsor the Last Week in AWS companion to this travesty of a conference–since that’s where everyone’s going to be going to make sense of the firehose of AWS announcements anyway.
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